March 7, 2015

We had great fun last year speaking at SXSW Interactive on progressive models for Internet data collection and sharing. And while life this year is a bit too busy to return to Austin, one thing that’s obvious about any SXSW junket is you have to arrive with a plan. The conference is just too big and sprawling — some say too big and sprawling — to spend the whole time grazing, although every attendee should leave ample time for serendipity.

As Internet data and privacy geeks, we’ve browsed the program looking for things we’d like to attend in between visits to great BBQ joints. Herewith are a few choices:

Saturday, March 14

  • 11:00AM – 12:00PM: A Walk Through the Identity Ecosystem in 3D (JW Marriott, Salon 4)
    The evolution of the Identity Ecosystem has become a critical aspect of our society. The growth of e-government, online banking and shopping, electronic health records, and globalization has created opportunities for greater convenience, efficiency, and innovation—but it also allows individuals to present themselves as someone else for fraudulent and other illegal purposes.
  • 3:30PM – 4:30PM: What Keeps the Internet’s Leading CPOs Up At Night (JW Marriott, Salon 8)
    Join the chief privacy officers from Microsoft and Facebook, along with senior privacy executives from Google and the International Association of Privacy Professionals.
  • 5:00PM – 6:00PM: The Future of Privacy (JW Marriott, Salon 8)
    Get the Washington perspective from three members of the House of Representatives — Darrell Issa, Blake Farenthold, and Suzan Delbene — and the president of the Internet Association, a lobbyist for large Internet companies.

Sunday, March 15

  • 12:30PM – 1:30PM: Screw Privacy, Just Give Me Value for My Data (JW Marriott, Room 404)
    Join Bazaarvoice CMO Lisa Pearson and Lee Maicon, Chief Strategy Officer at 360i, as they discuss the issue of data literacy and the data value exchange between shoppers and businesses. Advance registration required
  • 12:30PM – 1:30PM: Let’s Be Evil! Malevolent Marketing 101 (Hyatt Regency Austin, Texas Ballroom 1)
    An enterprising marketer might ask: what if I wanted to be evil? How hard would it be, given the marketing platforms and tools at my disposal? What if I dismissed bothersome legal and privacy concerns and just went for it? This will be a contrarian romp through a very serious subject: maintaining the trust (and privacy) of our consumers in a world where technology makes it increasingly easy to use data in creepy new ways.

Monday, March 16

  • 11:00AM – 12:00PM: The Changing Privacy Landscape (JW Marriott, Salon 4)
    The Pew Research Center’s Internet Project plans to release new survey research findings related to privacy’s future at SXSW. The new report will detail the social and business implications of a reshaped privacy landscape, shedding light on potential market opportunities and aiding digital innovators in navigating challenging consumer spaces.
  • 5:00PM – 6:00PM: Is EU Privacy Legislation Killing Data Science? (Hilton Austin Downtown, Salon J)
    Upcoming changes in European privacy legislation will affect any European-based company dealing with data, as well as those companies outside Europe who monitor or target EU consumers. What are key threats to data science and how can data scientists who plan for change leverage commercial advantage in a world where European regulators are putting consumer data rights at the forefront of their agenda and savvy consumers are putting pressure on the data value exchange.