While our engineering team has been hard at work on some blockbuster products coming up later this fall, we didn’t forget all the feature requests coming in from customers on our free tag management system. In fact, a number of our most popular features have come from the trenches, so the more high-value customer ideas we can include, the better.
This morning, we pushed a release that fortifies the Trusted Data Interchange’s position as the most powerful free TMS on the Internet.
The new stuff includes:
- Persistent A/B testing: Our existing A/B tag testing ability gives users the surgical ability to create multiple versions of tags to test on a single page, either in the same location or in different visual spots. Kind of like what more expensive tools do, but without running your entire page (or wallet) through the wringer. This new feature lets you choose whether to persist a single testing state across an entire user session or randomize the test with each pageview. The former situation would be useful if you are testing something that shouldn’t change within the session (like new page navigation). It’s now your choice.
- Enhanced visual tag placement: Now you can include the same visual element, such as social sharing widget, multiple times on the same page. You can still use our innovative visual tag placement editor to select the location, eliminating the need to dig into page code to understand IDs.
- Version audit trails: Our extensive versioning capabilities have proven to be a powerful tool in complex environments, as you literally can never make a mistake that is unrecoverable. Now we’ve added an audit trail capability that associates the change in version tables with a user, which is vital for buttoned-down enterprises with complex workflows.
- Versioning of variables: Along the same lines as audit trails, we have some customers doing very sophisticated work with our platform, basically turning TDI into a front-end development platform that goes far beyond tag management. To that end, we added the ability to version variables, which is the last of the major tag management elements to receive this treatment.
- Analyze tag container: We don’t want customers to have to become front-end experts to troubleshoot a container deployment. This tool permits the system to examine the container located at a particular URL and report back on which tags are present and executing. Look for more deployment simplification tools coming soon.
- Adding variables to partner tags: Many customers use variables to feed custom parameters to tags. Our partner tag library permits easy deployment to third party code without having to get your hands on the actual code, but sometimes these partner tags also need custom parameters. So now they have them.
And this doesn’t include dozens of little improvements throughout the system to make life easier.
We still have a long backlog of other things we’re working on, but if there’s something that our platform can’t do that is critical for you, drop us a line and let’s talk.
We love nothing more than building an even better free SaaS platform to convince those dwindling number of companies actually paying for tag management that’s there’s a better way (and a way that includes deep respect for your data and your audiences’ privacy).