Audience Development and Folio magazines, published by Access Intelligence, recently explored the Mezzobit/DataNeutrality business model and how it could bring greater parity to the relationship among digital publishers, data collectors and consumers.

“What we’re trying to do is create an environment that is totally open, with a verifiable, independent way for folks to see what we’re doing,” Joseph Titlebaum, Mezzobit’s general counsel and chief privacy officer told editor Bill Mickey.

Kevin McKean, senior advisor to DataNeutrality and former editorial director of Consumer Reports added: “The current system is broken … The FTC would like to do something about it, they’re making public comments, but things are moving too quickly. The W3C is going nowhere with this. There are lots of smart people in the group, but they can’t come to a consensus. [Mezzobit] is an attempt to create a socially responsible data management company. To me that’s an interesting juxtaposition.”

The full text of the article is available on the Audience Development website.