Every pageview brings with it dozens — and sometimes hundreds — of third-party tags and pixels. Some are from known partners, and others are from companies with whom you have no relationship.
No matter the source, each poses a potential threat to your business:
For publishers: Loss of revenue from unauthorized retargeting and data sales.
For e-commerce and brand marketers: Potential for your data to be used by competitors to power marketing campaigns targeted to your customers.
For regulated industries: Lack of control over how consumer data is collected and visitors tracked can result in increased compliance headaches and legal liability.
Mezzobit’s Audience Control module acts like a firewall for data, letting enterprises understand precisely what’s happening on their websites and shutting down out-of-bounds activities. Also, our tools can scan any website on the Internet — yours, competitors’, or prospects’ — to provide split-second insights into third-party tags.